411 Communications Ltd ("we", "us", "our", "411") is a digital campaigns agency that manages the Take1 platform. 411 takes the protection of your personal data very seriously. This privacy notice is to inform you how we use your personal data when you interact with us ("User").

Where you are using the platform as part of a trial or testing for Take 1 ("platform") as part of the development of Take 1, 411 is the data controller. One of the purposes of allowing free use of Take 1 within testing is to specifically gain feedback.

For the collection of your data where you are using Take 1 as a client of 411, 411 will be a processor on behalf of their client. This means we are working for you and processing personal information you have provided as part of a service we are providing, we will be your data processor.

Take 1 uses AI to generate script suggestions and the creation of a script and the ability to make and download a recording quickly. 411 takes no responsibility for the content produced on the Take 1 platform or any content shared on social media locations or any location.

What is Personal Data?

Personal data is any information that can be used to identify you. We may create unique codes for you in our systems so we reduce the how easily you are identified. These codes are also considered to be personal data.

What Personal Data is Collected by Take 1?

The following personal data is collected for the purposes of being able to use Take 1:

• Name, Email Address, (political) Ward, Name of City/Town/Village

The following personal data is the responsibility of the User. Outside of keeping data secure within the platform, 411 takes no responsibility or liability for the personal data added by the User or used within a script or video:

• [By default] Political opinion (because of using Take 1 and script or recording content)
• [If selected by the User] Issues the User has come across and how they feel about it
• [If selected by the User] How the User feels Labour is helping locally
• [If selected by the User] What the User would do if they were elected
• [If selected by the User] Who the User claims they have spoken to and the issue they are raising
• [If selected by the User] The User's opinion on how an issue is affecting them
• [If selected by the User] Recording of the User's voice and image
• [If added by the User] Photos/images of the User
• [If added by the User] Videos that contain the User
• [If added by the User] The name of the person responsible for the content of the video within the 'Imprint'
• [If added by the User] Reference to any other data subjects who are not taking part in the creation of the content

When providing feedback about the platform:

• Name, Email
• Issue(s) experienced (opinion)
• Opinion of Take 1
• Type of phone used

When you visit the Take 1 website we will collect:

• Information about the device used to access our website, your visits and use of the website including your IP address, internet log information, location, browser type and version, referrer and activity, and details of visitor behaviour patterns
• Your activity and preferences when visiting our website including through the use of cookies (see "Cookies", below)
• IP address, operating system and browser information
• The information you provide in any of the forms you complete on the website

How We Use Your Personal Data

We will only use your personal data in a way that you expect us to use it. We will never sell your data or share it with anyone that you do not expect it to be shared with. We have aligned our uses to the lawful basis for your awareness as we're required to do by UK law.

Uses	Lawful Basis
To create relevant video campaign content quickly and easily.	UK GDPR Article 6.1(b) processing is necessary for the performance of a contract to which the data subject is party.
To make contact with Users to gain their feedback after pilots and tests of the platform.
To ensure Take 1 isn't being used to create negative content about someone else, and trace the User should there be any complaints shared with 411 about content created.
To gather feedback on the User's experience of Take 1 and discover any bugs in Take 1 and check with people the issue has been resolved.	UK GDPR Article 6.1(f) Legitimate interests.
To detect, investigate, and prevent fraudulent transactions and other illegal activities and comply with legal obligations.	UK GDPR Article 6.1(f) Legitimate interests. Special categories of personal data used for the purpose of Substantial Public Interest under UK GDPR Article 9.2(g) in line with the Crime and Disorder Act 1998 - Section 17 – 'To do all that it reasonably can to prevent, crime and disorder in its area'.
To identify personal data and take relevant action upon submission of a data subject rights request.	Compliance with a legal obligation under UK GDPR Article 6.1(c). The legal obligation is the UK General Data Protection Regulation to uphold your data protection rights. Special categories of personal data used for the purpose of Substantial Public Interest (preventing or detecting unlawful acts; Protecting the public; Regulatory requirements) under UK GDPR Article 9.2(g).
To be able to assess any impact on individuals of a data breach involving personal data.

How Long We Retain Your Data

We will only keep personal information for as long as it is needed to fulfil the purpose for which it was collected. If you select 'Start again' during the creation of content, the platform will cache (hold a copy of the content you have created) in the fields you originally completed so you can update the content as you wish before recording the content ready for download and publication. Any new information added will replace the old information which would not be retained.

411 automatically retains all prompts, personal data and content produced by Take 1 for a maximum of ninety (90) days within which time all personal data will be deleted. The information we gather from you in any feedback will be anonymised within ninety (90) days from the point of collection as well.

Once a video is downloaded, 411 relinquishes any responsibility for retention or deletion of the video and the contents which may contain personal data where it is no longer held on digital infrastructure it manages.

Security, Storage and Sharing of Your Data

We take the security of your information very seriously and have put physical, technical, operational, and administrative strategies, controls and measures in place to help protect your personal information from unauthorised access, use or disclosure as required by law and in accordance with accepted good industry practice. We will always keep these under review to make sure that the measures we have implemented remain appropriate.

Your personal data may also be stored with specific third-party services for the minimum period necessary to perform activities with your personal information. Each third-party is subject to contractual and security reviews to ensure adequate and comparative levels of security, we'd expect for ourselves, is provided for the data they process on our behalf.

The types of third-party providers we use include:

• Communications providers
• Survey platform services
• Website services and platform providers
• AI platforms within the generation of the content [no decision-making based on your personal data within any AI platforms] – OpenAI; Anthropic
• Creative agencies we work with within service provision
• If applicable, law enforcement agencies and legal professionals

Where appropriate, we may share your personal information with our professional advisers including our lawyers and auditors, and project partners, where it is strictly necessary. It is also possible that we may be required to share your data to comply with applicable laws or with valid legal processes, such as in response to a court order.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded by implementing at least one of the following safeguards:

• Transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK (the UK also recognises the European Commission list of adequate countries. For further details, see European Commission: Adequacy of the protection of Personal Data in non-EU countries)
• Specific contracts/agreements approved by the UK which give personal data the same protection it has in the UK. For further details, see UK International Data Transfer Agreements. We will also assess in-country standards as part of this process.

Cookies

As you interact with our website, we automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies to enhance your experience of our website.

Our website uses cookies for collecting user information which may include IP address, operating system, and browser information. We use persistent cookies to track returning visitors. They expire after 12 months and enable us to compare website traffic from month to month.

Cookies are text files, which identify a user's computer to our servers. Cookies in themselves do not identify the individual user, just the computer used. You can learn more about cookies by visiting allaboutcookies.org.

You can manage and delete cookies through your web browser. Each browser manages cookies differently, but you can learn more about cookie settings in the most common browsers using the links below:

• Chrome
• Firefox
• Safari for Mac
• Safari for iOS
• Edge
• Internet Explorer

You can also prevent your data from being used by Google Analytics by using the Google Opt-out Browser Add-on.

Your Data Protection Rights

You have the following rights in respect of your personal data:

• Your right of access – You have the right to ask us for copies of your personal information.
• Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
• Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.
• Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.
• Your right to object to processing – You have the right to object to the processing of your personal information in certain circumstances including where we are processing your data based on consent.
• Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

To exercise any of these rights, please contact us at dpo@fouroneone.co.uk

How to Complain

If you have any concerns about our use of your personal information, you can make a complaint to us by contacting dpo@fouroneone.co.uk

If you are not satisfied with how we have handled your data protection complaint, you can then lodge a complaint with the Information Commissioner's Office. They can be contacted using the information provided at:

Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline number: 0303 123 1113
ICO website: ico.org.uk/concerns

Changes to this Privacy Notice

We may update this privacy notice from time to time. Any changes will be posted on this page with an updated revision date. This Privacy Notice was last updated in March 2026.

Contact Us

If you have any questions about this privacy notice or how we handle your data, please contact us at dpo@fouroneone.co.uk